Shaw Communications Extends Naming Rights For Salmon Arm’s Shaw Centre
February 22, 2019
SALMON ARM, B.C. February 22, 2019 – Shaw Communications Inc, The Shuswap Recreation Society and the City of Salmon Arm, today announced the extension of the Shaw Centre naming rights through to 2035.
As part of the partnership extension, the Shaw Centre has received significant upgrades including a new sound system and video wall in the Newnes Spectator Arena. These upgrades will contribute to enhanced user and fan experience with state-of-the-art equipment. In addition, Shaw will provide operational contributions annually for the term of the contract.
“Whether it’s to cheer on the Silverbacks, practice their skating skills or celebrate a birthday, the people of Salmon Arm have been drawn to Shaw Centre for nearly 20 years,” said Chethan Lakshman, Vice President, External Affairs, Shaw Communications. “We are pleased to be a central part of this growing community, and we are excited to extend our relationship with Shuswap Recreation Society and the City of Salmon Arm to continue to bring more family, friends and fans together.”
For the Recreation Society and the City of Salmon Arm, this partnership will deliver considerable capital and operational cost savings resulting in long-term, direct tax savings to the City of Salmon Arm.
“The City of Salmon Arm and the Shuswap Recreation Society Board of Directors, management and staff feel very fortunate to have developed such a lasting relationship with Shaw. This relationship has provided a tremendous benefit to the users of the Shaw Centre and the residents of Salmon Arm for nearly 20 years to date,” said Darby Boyd, General Manager, Shuswap Recreation Centre.
“The extension of this previous sponsorship for the term of this agreement will realize Shaw’s significant support in our community for over 35 years in total. This contribution and the resulting video wall and sound system will provide valuable assets for the facility and our community for many years to come. We wish to extend our sincere thanks to Shaw for their commitment to Salmon Arm.”
Shaw Communications Inc. is a leading Canadian connectivity company. The Wireline division consists of Consumer and Business services. Consumer serves residential customers with broadband Internet, Shaw Go WiFi, video and digital phone. Business provides business customers with Internet, data, WiFi, digital phone and video services. The Wireless division provides wireless voice and LTE data services through an expanding and improving mobile wireless network infrastructure.
Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, SJR.PR.A, SJR.PR.B, NYSE – SJR, and TSXV – SJR.A). For more information, please visit www.shaw.ca
About Salmon Arm Recreation
Salmon Arm Recreation is your link to Recreation in the Shuswap. Salmon Arm Recreations facilities include the Swimming Pool, Squash and Racquet Courts, Weight room, Shaw Centre, and Indoor Soccer facility. We also offer a variety of programs and events for all ages. Keep checking in with us for updates on all upcoming events and programs.
For media inquiries, please contact:
Shaw Communications Inc.
Chethan Lakshman, VP, External Affairs
Shuswap Recreation Society
Darby Boyd, General Manager