Vancouver bike share picks up speed with Shaw sponsorship
December 06, 2016
Vancouver Bike Share and Shaw Communications Inc. today announced a multi-year partnership agreement that will see Shaw become the system-wide presenting partner of the City of Vancouver’s public bike share system. Going forward, the program will be branded ‘Mobi by Shaw Go’.
“We welcome this major commitment from Shaw Communications that will help ensure the long-term success of bike share in our city,” says Vancouver Mayor Gregor Robertson. “Half the trips in Vancouver are now made by walking, biking and transit and Mobi has quickly become a popular transportation choice for Vancouverites, with over 100,000 rides to date.”
Shaw is also pursuing future opportunities to connect the bike share stations with its Shaw Go WiFi network – which when implemented would provide Vancouver residents and visitors with complimentary WiFi Internet access across the bike share system’s footprint.
“We look forward to working with the City and Vancouver Bike Share to provide residents and visitors with a modern and eco-friendly way to enjoy Vancouver and connect with friends and family while on the go,” says Jim Little, Executive Vice President & Chief Marketing and Culture Officer, Shaw Communications. “As a major employer with hundreds of thousands of customers in Vancouver and the Lower Mainland, we are proud to make this significant investment in the bike share program.”
Bike share programs across North America typically engage corporate sponsors to ensure program sustainability, for example the programs in both Seattle and Portland have major corporate sponsorship.
“We are very excited to have Shaw on board as our presenting sponsor, and are proud to be working closely with a company so committed to supporting our community,” says Mia Kohout, General Manager, Vancouver Bike Share, Inc., the Mobi operator. “It’s the perfect partnership between smart bikes and smart technology, and will enable us to continue to improve service to our members over the coming months and years.”
Bikes, stations and other system assets will be re-branded over the coming weeks to reflect the partnership. The cost to use bike share remains the same.
Vancouver’s bike share program launched Summer 2016; the program reached the 100,000 rides mark within just three months of the August 18 public launch.
Once fully implemented, there will be a total of 1,500 bikes at 150 stations. One of the newest stations has been installed at the base of Shaw Tower in Coal Harbour.
The initial bike share service area includes the Downtown Peninsula, bounded by Arbutus Street, 16th Avenue and Main Street.