Press release

Break free from data overages: Freedom Mobile introduces unprecedented 100 GB Big Binge Bonus

Starting today, Canadians can stream without fear of expensive overage charges with 100 GBs of bonus fast LTE data

November 19, 2018

CALGARY, November 19, 2018 – Shaw Communications’ Freedom Mobile today announced the launch of Big Binge Bonus, an unprecedented limited-time offer that gives customers an astounding 100 GB of bonus fast LTE data in addition to their monthly data allotment. This bonus data can be used anytime — and it all comes at no additional cost.

“We’re continuing to find new and better ways to give consumers what they want, and that includes giving Canadians the freedom to binge their data usage without incurring expensive overage fees,” said Paul McAleese, President, Wireless, Shaw Communications. “Canadians are watching more video content, streaming more music, and using more data on their mobile devices every day. Our Big Binge Bonus gives Freedom Mobile customers the data they need, free of charge, so they can enjoy unrestrained access to their favourite content.”

Freedom Mobile’s Big Binge Bonus is now available for new and existing customers when they sign up for a Big Gig plan starting at $60 per month with a new handset on a two-year term. Additional data from the 100 GB Big Binge Bonus is automatically applied once a customer exceeds their monthly allotment. Big Binge Bonus data never expires so long as customers remain with Freedom Mobile on an eligible rate plan. Full terms and conditions of Big Binge Bonus can be found at freedommobile.ca/blackfriday.

“At Freedom Mobile, we do data differently,” Mr. McAleese said. “When we launched our Big Gig plans last year, we made wireless data affordable for all Canadians and demonstrated that they should expect better value from their wireless provider. Our Big Binge Bonus builds on that momentum and presents Canadians with an unrivalled way to do what they want on their devices without worry.”

Big Binge Bonus is yet another step Freedom Mobile has taken to change what Canadians should expect from their wireless provider. Since introducing its iconic Big Gig rate plans a year ago, Freedom Mobile has continued to make significant improvements to its network to enhance customers’ experiences, including launching Extended Range LTE to provide subscribers with farther-reaching coverage and enhanced indoor LTE reception, as well as the introduction of VoLTE on select Apple, Samsung, LG, Motorola, Sony, Alcatel, and Google devices.

The Big Binge Bonus will be prominent in Freedom Mobile’s holiday advertising, featuring Emmy-nominated Canadian actor Will Arnett, reminding Canadians that they shouldn’t feel trapped in an expensive wireless data plan. While the holidays may be a time of excessive indulgence, consumers can switch to Freedom Mobile and binge their data whenever they want, guilt-free. The new campaign includes a mix of traditional radio, television and outdoor, along with digital video and banners and social advertising.

More information about Freedom Mobile’s 100 GB Big Binge Bonus offer can be found at freedommobile.ca/blackfriday.

MEDIA LINKS:
• Hi-res images of the Big Binge Bonus campaign collateral are available at: Image 1, Image 2, Image 3.
• Campaign spots can be found on Freedom Mobile’s YouTube Channel at: https://frdm.mobi/2PxJ32J

Freedom Mobile Inc. is an indirect wholly owned subsidiary of Shaw Communications.

 

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About Shaw

Shaw Communications Inc. is a leading Canadian connectivity company. The Wireline division consists of Consumer and Business services. Consumer serves residential customers with broadband Internet, Shaw Go WiFi, video and digital phone. Business provides business customers with Internet, data, WiFi, digital phone and video services. The Wireless division provides wireless voice and LTE-Advanced data services through an expanding and improving mobile wireless network infrastructure.

Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, SJR.PR.A, SJR.PR.B, NYSE – SJR, and TSXV – SJR.A). For more information, please visit www.shaw.ca.

For media inquiries, please contact:
Shaw Communications Inc.
Chethan Lakshman, VP, External Affairs
(403) 930-8448
chethan.lakshman@sjrb.ca


Caution Regarding Forward Looking Statements
Statements included in this news release that are not historic constitute forward looking statements within the meaning of applicable securities laws. Such statements include, but are not limited to: statements related to Extended Range LTE providing further-reaching coverage and stronger indoor wireless reception; and statements related to expected customer experience with Freedom Mobile. These statements are based on assumptions made by Shaw that it believes are appropriate and reasonable in the circumstances. There is the risk that one or more of these assumptions will not prove to be accurate. Undue reliance should not be placed on any forward-looking statement. Except as required by law, Shaw disclaims any obligation to update any forward-looking statement.